"Korolivskyi Smak" proudly represents Ukraine at the World of Private Label International Trade Show 2025!
On May 20-21, 2025, the Ukrainian brand "Korolivskyi Smak" (PE "Viktor & K") proudly participates in the landmark international exhibition World of Private Label International Trade Show at the RAI Amsterdam Convention Centre!
For us, this is not just an exhibition - it is a large-scale platform organized by PLMA (Private Label Manufacturers Association), which annually brings together leaders of the private label industry from around the world.
This year's exhibition is:
- Over 2,600 participants from more than 70 countries;
- Thousands of visitors - distributors, retailers, buyers and decision-makers;
- A key platform for establishing partnerships, presenting new products and entering new markets.
We are pleased to present our products on the international stage - together with brands from all over the world, on behalf of Ukraine. This is a unique opportunity to present the unsurpassed quality of Ukrainian products and demonstrate the resilience and innovative potential of our country, even in these difficult times.

We invite all interested parties to visit our stand in Europe Complex, Hall 5, stand 5.R15. Here you can see our wide range of products, made with care and craftsmanship on Ukrainian soil.

In particular, we will present our branded long-term frying oil and high-oleic sunflower oil, which meets the highest world standards.
Participation in PLMA 2025 is another step in the development of our company, confirming our reputation and ambitions of Ukrainian business. We are glad to meet new partners and strengthen existing ties, confirming that Ukrainian quality is synonymous with reliability and excellence.
Support the Ukrainian manufacturer! See you in Amsterdam!
PLMA 2025: we are among the best!